The new city mark, created by Redhead Design Studio
in Lansing, is said to pay tribute to the Lansing Board of Water & Light's Otto E. Eckert power plant's three large smokestacks that are a longtime piece of Lansing's skyline. The smokestacks are sometimes affectionately referred to as "Wynken, Blynken and Nod."
The Lansing Integrity social mark, first uploaded to Facebook on November 12th 2018, is a creation of Lansing Integrity Publisher, and longtime Lansing morning radio personality, Josh Strickland.
"There was not that much forethought," Strickland said of his intention to incorporate the power plant into the Lansing Integrity mark. "Later, I thought, 'Oh wow, that works out well," he said.
As for the resemblance of the logos, he's happy for the cohesiveness. "I lived and worked in Lansing for years. My studio isn't in Lansing now but Lansing remains a major market for my morning show -- our main office is Lansing (Smile FM Radio Network's main office is located in Williamston), and I spend plenty of time in the area; I consider it a second home and that's one reason I launched [Lansing Integrity] in 2017. To continue to be connected and be part of the Lansing community."
Schor said the new logo will not replace the city's official seal, but is part of a "rebrand." Learn more about Mayor Andy Schor's Vision 2030 at LansingForward.com.
Lansing Integrity is part of The Durand Now Network of local news websites which is owned and published by Josh Strickland. It is headquartered in Durand, where he grew up and now, again, resides. Lansing Integrity features "Good News for Ingham, Eaton and Clinton Cos."